Like A Virgin by Sir Richard Branson Summary
Overview of Like A Virgin
Discover Branson's unconventional business wisdom that formal education won't teach you. Beyond corporate strategies, this 2012 bestseller reveals how "fun as a business ingredient" transformed Virgin Group, inspiring a global wave of socially responsible entrepreneurship. What's your daring difference?
Similar books to Like A Virgin
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Ключевые выводы
Reimagining Business Through the Virgin Lens
What if the conventional wisdom about running a business is completely wrong? Richard Branson's journey with Virgin suggests exactly that. From a small record shop to a global empire spanning airlines, telecommunications, and space travel, Branson has consistently defied traditional business logic. His approach isn't about ruthless competition or maximizing quarterly profits-it's about enjoying the journey, treating people well, and challenging established industries with fresh thinking. When most CEOs would fire an employee caught stealing, Branson gave a second chance to a talent scout who later discovered Culture Club, one of Virgin's biggest acts. This single decision exemplifies the human-centered philosophy that has propelled Virgin's success across wildly different sectors. The foundation of entrepreneurial success isn't grinding sacrifice but genuine enjoyment. When he started Virgin from a London basement, he had no grand strategy-just a desire to create something meaningful while having fun. This joy-centered approach has guided Virgin's expansion across dozens of industries for over four decades. Beyond enjoyment, Virgin's success rests on four additional pillars: innovation, pride of association, leadership through listening, and visibility. In today's crowded marketplace, offering something radically different is essential. Even in established industries like airlines, Virgin found ways to stand out through exceptional customer service-their breakthrough with Virgin Atlantic was simply having crew members who were genuinely nice to passengers.
People: The True Heart of Business Success
The Myth of Necessary Ruthlessness and the Power of Collaboration
The Customer Service Chain Reaction
David's Advantage: Small Business Agility Against Corporate Giants
Fun: The Secret Weapon of Business Success
Embracing Imperfection and Continuous Innovation
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Создано выпускниками Колумбийского университета в Сан-Франциско
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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