
From Panera to Cava, Ron Shaich's "Know What Matters" reveals how he built a $100 billion fast-casual empire through future-focused vision. This Wall Street Journal bestseller asks: What transformations await tomorrow's leaders who dare to prioritize meaning over metrics?
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Picture a 21-year-old political activist, fresh off organizing campus protests, standing outside a convenience store fuming with righteous indignation. He'd just been wrongfully ejected, and instead of filing a complaint, he made a declaration that would change his life: "We could run a better store than these folks!" That moment of outrage became the spark for a $7.5 billion empire-not because of business acumen or inherited wealth, but because of a simple insight that most people miss. Success doesn't require appealing to everyone. You just need to become the singularly best choice for someone specific. That undergraduate store generated $60,000 in profit its first year, proving a fundamental truth: competitive advantage is everything. But here's the twist-being a better alternative isn't conceptually complicated. It's just extraordinarily difficult to execute. This distinction would guide every subsequent decision, from transforming French bakeries into lunch destinations to reimagining casual dining entirely.
Разбейте ключевые идеи Know What Matters на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Know What Matters быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

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Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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