How to Kill a Unicorn book cover

How to Kill a Unicorn by Mark Payne Summary

How to Kill a Unicorn
Mark Payne
3.62 (177 Reviews)
Innovation
Entrepreneurship
Business
Leadership
Обзор
Ключевые Выводы
Автор
Часто Задаваемые Вопросы

Overview of How to Kill a Unicorn

Discover how Fahrenheit 212's innovation mastermind Mark Payne merges "Magic" with "Money" to create market-winning ideas. Endorsed by Fortune 500 leaders and taught in entrepreneurship courses, this genius playbook reveals why one professor calls it "absolute genius" for transforming impossible ideas into reality.

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Ключевые выводы

1

When Cool Technology Meets Cold Reality

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A team of innovators stares at Samsung's newest marvel-a translucent LCD screen that layers digital content over whatever sits behind it. The technology is undeniably impressive. But scrawled on their glass wall is a question that cuts through the excitement: "It's cool. But so what?" This moment captures innovation's central dilemma. We've become seduced by novelty while forgetting that breakthrough ideas mean nothing without commercial viability. The gap between "interesting" and "valuable" is littered with beautiful failures-technologies that dazzled in labs but died in markets. What separates genuine innovation from expensive fantasy isn't just creativity; it's the discipline to ask harder questions before falling in love with our own cleverness.

2

The Money and Magic Collision

3

Surviving the Darwinian Funnel

4

When Big Doesn't Mean Hard

5

The Raw Truth About Speed

6

Seeing What's Been There All Along

7

The Flip That Changes Everything

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How to Kill a Unicorn — это не просто книга, это мастер-класс по теме Innovation. Чтобы помочь вам усвоить уроки наиболее удобным способом, мы предлагаем пять уникальных режимов обучения. Независимо от того, глубоко ли вы мыслите, быстро учитесь или любите истории, для вас найдётся подходящий режим.

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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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