
Drucker's masterpiece demystifies innovation as a systematic discipline, not random genius. Revered by business titans worldwide, it shattered the startup-only myth by showing how even giants like GE can entrepreneurially reinvent themselves. What's the one counterintuitive insight that transformed modern business thinking?
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Innovation and entrepreneurship aren't mysterious gifts of genius or lucky breaks-they're disciplines that can be systematically practiced. While Europe was losing jobs and Japan's growth stagnated between 1965-1985, America created an astonishing 24 million new positions. Where did they come from? Not primarily from Silicon Valley or high tech (which contributed only 5-6 million jobs), but from entrepreneurial companies across all sectors: Walmart revolutionizing retail, FedEx transforming logistics, American Express reinventing financial services. What these diverse enterprises shared wasn't a particular industry but a common approach: entrepreneurial management that systematically identified and exploited opportunities. This explains America's economic resilience during what should have been a period of stagnation. Companies like Xerox and IBM struggled despite their technological prowess because they operated in what Drucker calls the "nineteenth-century mould"-brilliant at invention but poor at systematic innovation. The true revolution wasn't in electronics or genetics but in management itself-the systematic practice of entrepreneurship. This transformation extends beyond business into healthcare, education, and government agencies adopting performance-based approaches. Just as McDonald's applied systematic management to redesign what was previously a "mom-and-pop" operation, creating standardized processes that could be replicated globally while maintaining consistent quality.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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