Глава 1
From Failed Cartoonist to Success Guru: Scott Adams' Unlikely Journey
What if I told you that failure could be your greatest asset? That goals might be holding you back? That passion is overrated? Scott Adams, creator of the wildly successful Dilbert comic strip, has built an empire from questioning conventional wisdom about success. His book "How to Fail at Almost Everything and Still Win Big" has become required reading for entrepreneurs, executives, and anyone seeking to transform their approach to achievement. Even Elon Musk has cited Adams' systems-based philosophy as influential to his thinking. What makes this book so compelling isn't just Adams' counterintuitive advice, but his willingness to share his spectacular failures alongside his triumphs. Through his journey from corporate mediocrity to global recognition, Adams reveals that success isn't about avoiding failure-it's about extracting its value.
Глава 2
The Failure Expert: Learning from a Master of Disaster
Scott Adams has failed at more ventures than most people will ever attempt. Before Dilbert became a cultural phenomenon, Adams bombed as a bank teller, computer programmer, product manager, budget analyst, and countless other roles. His entrepreneurial ventures fared no better: a Velcro rosin bag for tennis players, meditation guides, computer games, grocery delivery concepts, restaurants, and even vitamin-fortified burritos called "Dilberitos" that caused unfortunate digestive side effects.
One particularly spectacular failure occurred during his senior year of college. Hoping to become an accountant, Adams drove through a blizzard to interview with a Big Eight firm. He made two catastrophic mistakes: not wearing a suit (not realizing proper interview attire) and not bringing a jacket (thinking he'd only go from building to car). The interviewer took one look at him, remarked that he clearly didn't know why he was there, and showed him the door.
On the drive home through the Catskills, his car died on a deserted highway in zero-degree weather. With no cell phones in those days and no jacket, he faced a potentially fatal situation. He started running, hoping to find civilization, but quickly felt his body shutting down from the cold. Just before collapsing, a traveling shoe salesman appeared and saved his life.
This near-death experience prompted a promise: if he survived, he'd trade his car for a one-way ticket to California and never see another snowflake. Months later, he kept that promise, trading his car to his sister for a plane ticket to northern California-a decision that ultimately positioned him for his future success.
What separates Adams from other failed entrepreneurs is his perspective on failure itself. He doesn't just accept failure; he actively mines it for value. "I see failure as a tool, not an outcome," he explains. Like finding a cow turd to use as garden fertilizer rather than just being prepared for future turds, Adams extracts lessons, connections, and even material for his comics from each disaster. This approach transforms failure from something to avoid into a renewable resource that fuels future success.
Глава 3
Systems Trump Goals: The Revolutionary Mindset Shift
On his flight to California, twenty-one-year-old Adams met a CEO who offered life-changing advice: instead of focusing on specific career goals, create a system of always looking for better opportunities. This introduced Adams to what would become his core philosophy: systems are superior to goals.
The distinction is crucial. Goals leave you in a perpetual state of pre-success failure until you achieve them (if ever). Once reached, you lose your purpose until setting a new goal, creating a cycle of continuous dissatisfaction. Systems, however, succeed every time you apply them, providing daily satisfaction while increasing your odds of long-term happiness.
Consider the differences:
• Losing twenty pounds is a goal; eating right is a system.
• Running a marathon under four hours is a goal; exercising daily is a system.
• Making a million dollars is a goal; being a serial entrepreneur is a system.
Adams observed that systems-driven people consistently outperform goal-oriented people. While goals have deadlines and specific targets that create pressure and anxiety, systems provide consistent direction without the psychological burden of failure. Successful people like Mark Zuckerberg and Warren Buffett follow systems, not goals.
Adams' own system was elegantly simple: develop business skills through banking jobs while preparing to create something valuable that could be easily reproduced in unlimited quantities. He didn't want to sell his time directly or create custom work. He wanted to invent something widely desired that he could reproduce easily.
This system guaranteed a string of failures before success, but being systems-oriented rather than goal-oriented kept him growing more capable every day. Each morning he woke up thinking, "Today's the day." When Dilbert finally took off, it wasn't because Adams had achieved a specific goal, but because his system had positioned him perfectly for when luck finally found him.
Глава 4
The Energy Metric: Your Secret Productivity Weapon
With limited time to pursue multiple desires-health, wealth, relationships, career-how do you prioritize? Adams focuses on one metric: personal energy. By making choices that maximize his calm, focused energy, everything else becomes easier to manage.
"When my energy is right, my work quality improves, my career advances, and my personal life flourishes," Adams explains. Like The Dog Whisperer shows, your state affects everyone around you-positive energy lifts others, improving all aspects of life.
Adams discovered that productivity skyrockets when you match your mental state to your tasks. His brain is most creative and relaxed upon waking, making morning the perfect time for writing comics. By mid-afternoon, he can only recycle ideas seen elsewhere. Most writers work either early morning or past midnight when creative juices flow best.
He divides his comic-creating process into two stages-creative work in the morning and mechanical tasks like drawing final art in the late afternoon when his hand is steady after exercise. Even with his corporate job, he woke at 4:00 AM to work on creative side projects, one of which became Dilbert.
Your body position also sends signals to your brain about what mode to operate in. When Adams slumps on the couch, his brain activates its relaxation subroutine, but sitting with good posture and both feet on the floor signals it's time to concentrate. Consistency matters more than the specific position-don't use the same sitting position for work that you use for relaxation.
Similarly, tidiness impacts energy because every second spent looking at a messy room becomes a distraction from important thoughts. After straightening his office and working through piles of miscellaneous tasks, Adams feels more clearheaded and energetic.
The energy metric simplifies decisions: shopping drains Adams, so he minimizes it; someone who gets energized by shopping should indulge (within reason). Managing personal energy resembles corporate budgeting-you must consider long-term impacts, not just immediate boosts. While optimizing for personal energy might appear selfish in isolated instances, like capitalism, it produces net positive results for everyone.
Глава 5
Managing Your Attitude: The User Interface of Your Brain
Your brain continuously analyzes your environment, thoughts, and health to generate your attitude. If you could control your attitude directly rather than letting circumstances dictate it, you'd have a minor superpower. The good news is: you have that superpower. You can control your attitude by manipulating your thoughts, body, and environment.
Exercise, food, and sleep should be your first buttons to push when trying to elevate your attitude and energy. Beyond physical health, increase your ratio of happy thoughts to disturbing thoughts through daydreaming and limit exposure to depressing news and entertainment.
Smiling makes you feel better even when it's fake-a clear example of how your brain has a user interface. This is part of the larger "fake it till you make it" phenomenon. Two-way causation exists in many human activities: feeling energetic makes you want to play sports, but playing sports also makes you feel energetic. Understanding this two-way causation is useful for boosting energy.
Success at anything has a spillover effect on other endeavors. You can leverage this by becoming good at things that require nothing but practice, like hobbies or sports. Once you experience success in unimportant areas, the habit stays with you on more important quests.
Like his dog Snickers who believes she can control Adams with her stare to play fetch (when in reality he's just learned her signals), humans often operate with flawed assumptions about reality that nevertheless work for us. Our brains have limited capacity to understand true reality, and our perceptions constantly change. The practical approach is to adopt whatever perception gives you the greatest utility and happiness.
Adams motivates himself to write books by imagining they'll be successful and helpful to others-this illusion energizes him regardless of the eventual outcome. Free yourself from oppressive reality; what's real to you is what you imagine and feel. If you manage your illusions wisely, you might get what you want without fully understanding why it worked.
Глава 6
The Skill Stack: Good + Good > Excellent
When speaking to young people about success, Adams shares a simple formula: every skill you acquire doubles your odds of success. He doesn't mean achieving excellence or world-class proficiency-just being merely good at multiple complementary skills.
The formula simplifies to: Good + Good > Excellent. You're better off being good at two complementary skills than excellent at one. This formula is a useful simplification, like the trick of imagining each unnecessary word on your resume costs $100. Though not literally accurate, thinking each new skill doubles your success odds "hacks" your brain to be more proactive.
Adams himself is a perfect example of leveraging multiple mediocre skills. As a cartoonist who doesn't draw well, he's not the funniest person, and his writing is just good, not great. But combining these with his business experience and MBA created something powerful. His early familiarity with the Internet also proved crucial-Dilbert was the first syndicated comic to appear online for free, and he was the first cartoonist to include his email address in every strip, allowing direct customer feedback that shaped the comic's workplace focus.
The most valuable skills to develop include:
Public Speaking: The Dale Carnegie course transformed Adams' view of public speaking through positive reinforcement-no criticism allowed. By course end, everyone had become confident speakers through consistent praise and encouragement. This experience taught him the transformative power of honest praise versus criticism, especially for praise-starved adults.
Psychology: Understanding psychology is essential for virtually any business or social activity. Adams' experience with hypnosis completely changed how he views people-he no longer sees reason as the primary driver of behavior, but rather simple cause and effect. People are more like moist machines responding to inputs with programmed outputs than rational beings.
Business Writing: A company-sponsored business writing class proved life-altering for Adams in just two afternoons. Business writing focuses on getting to the point and eliminating unnecessary words. Clean writing makes you appear smarter and your arguments more persuasive. It's also the foundation for humor writing, as unnecessary words and passive construction kill timing.
Conversation: Good conversation isn't about bragging, complaining, or information exchange-these are impoverished forms of interaction. The Dale Carnegie "question stack" includes basics like name, location, family, occupation, hobbies, and travel plans. The secret is understanding that the other person feels equally awkward and wants to talk about themselves-99 percent of people love this.
Persuasion: Nearly every human interaction involves some form of persuasion. Certain words and phrases have been proven more persuasive than others. "Because" signals reasonableness even when the reason given is weak. "Would you mind..." frames requests as reasonable while showing concern for others. Saying "I'm not interested" without explanation effectively stops unwanted persuasion attempts.
Reading diverse news daily helps develop mental hooks for future knowledge. Start with topics that interest you, even if trivial, to build a sustainable habit. Eventually, you'll naturally expand to other subjects.
Глава 7
Diet as a System: Changing What You Want
Adams eats as much as he wants, of anything he wants, whenever he wants-yet maintains a trim 145 pounds. The trick is changing what you want. Your food preferences aren't hardwired but can be deliberately reprogrammed. Consider how differently food tastes when you're famished versus full, how your tastes evolve with age, or how getting sick after eating something can permanently alter your preference for it.
He's successfully reversed his cravings-from consuming two bowls of ice cream daily while hating broccoli, to craving broccoli and easily resisting ice cream. This wasn't sacrifice but deliberate brain rewiring. He can both erase cravings for unhealthy foods and instill cravings for healthy ones.
To break carb addiction without depleting willpower, Adams recommends eating as much as you want of anything that isn't a simple carb for a few months. This provides attractive alternatives that make willpower less necessary. While this might cause temporary weight gain for some, the short term doesn't matter-you're building a sustainable system, not pursuing a specific weight goal.
The biggest barrier to healthy eating is inconvenience-we do what's easiest even when it shortens our lives. By making healthy options the most convenient in his house, Adams uses his laziness positively. He keeps convenient foods like bananas, protein bars, nuts, and apples readily available, and preps pasta and veggies ahead of time for quick meals.
Understanding what triggers eating helps adjust food choices appropriately. When tiredness sparks hunger but you've had enough calories, try peanuts, mixed nuts or cheese to suppress appetite. The fat acts as an appetite satisfier-though calorie-dense, it prevents eating everything in sight.
The biggest obstacle to healthy eating is flavor. Adams relies heavily on salt and butter to make healthy foods delicious-a salted carrot is enjoyable but an unsalted one tastes like a stick. The key is having a healthy overall diet, regular exercise, and healthy body composition.
His simple, no-willpower diet system consists of nine key principles: 1) Track your energy patterns after eating certain foods; 2) Remove unhealthy, energy-draining foods from your home; 3) Stock convenient healthy foods like apples and nuts; 4) Eliminate addictive foods like white rice, potatoes, desserts, white bread and fried foods; 5) Eat unlimited healthy food whenever you want; 6) Get adequate sleep since tiredness creates hunger illusions; 7) Combat tiredness-induced hunger with healthy fats like nuts and avocados; 8) Choose low-calorie options when eating for social reasons; and 9) Learn to season bland-but-healthy foods effectively.
Глава 8
Be Active Every Day: The Simplest Fitness System
After experimenting with countless exercise approaches, Adams has distilled fitness advice to one simple sentence: Be Active Every Day. While this sounds spectacularly obvious, there's value in this simplification.
The key to fitness isn't complex regimens but simply being active every day without depleting willpower. When exercise becomes habitual rather than forced, your body and brain will naturally prefer it to inactivity. The goal is finding a sustainable level of activity that doesn't feel like work-one that makes you look forward to being active tomorrow.
Unlike traditional "no pain, no gain" approaches that create soreness (essentially a penalty for exercising), light daily exercise provides immediate rewards through reduced stress and increased energy. Exercise becomes a habit only when done every day without fail-taking rest days breaks the pattern that creates habits and makes it too easy to skip additional days.
Rewarding yourself immediately after exercise with healthy pleasures-like a nutritious snack, reading time, or coffee-creates strong associations between exercise and good feelings. Coffee particularly helps with exercise motivation, as it boosts athletic performance and increases willingness to put in effort.
When feeling too tired to exercise, Adams uses a psychological trick: he simply puts on his exercise clothes while giving himself 100% permission to not exercise. This physical cue triggers his exercise subroutine, boosting energy. Similarly, he'll drive to the gym with permission to leave without working out. About 95% of the time, these cues generate enough energy to exercise.
Even when he occasionally leaves without exercising, he doesn't feel like a failure because he's following a system designed to work overall, not pursuing a rigid goal. Studies show moderate exercise levels are actually best for longevity anyway.
Глава 9
The Voice That Almost Silenced Him
In spring 2005, Adams was diagnosed with what amounted to mental illness when his doctor referred him to a psychologist. His bizarre symptom: he'd suddenly lost the ability to speak to humans, though he could talk normally when alone or to his cat. Medical specialists had ruled out all physical causes-allergies, respiratory issues, acid reflux, throat abnormalities, neurological problems. He appeared in perfect health, except for this strange social laryngitis.
The condition, later diagnosed as spasmodic dysphonia, created profound social isolation. It felt like being a ghost in crowded rooms-literally, as if experiencing what a ghost might feel. The loneliness was debilitating, aging him physically. For three and a half years, he experienced a total disconnect from normal life despite support from family and friends.
The standard treatment involved injecting Botox through the front of the neck into the vocal cord region-an unpleasant procedure requiring local anesthetic due to the thick needle. When done correctly, a patient's voice can normalize for several weeks until the Botox wears off, requiring repeated treatments.
Adams tried Botox treatments for a few months. The first shot worked well enough for him to say "I do" at his wedding to Shelly, but subsequent shots proved less effective. He made the difficult decision to stop the treatments, cutting himself off from normal communication in hopes of finding a permanent solution.
Three years after losing his voice, he appeared successful outwardly with Dilbert running in 2,000 newspapers across 65 countries and his marriage to Shelly, but internally he was damaged. Simple interactions like phone calls or questions filled him with dread.
Eventually, a Google Alert mentioned a Japanese doctor's surgical procedure for spasmodic dysphonia. This led him to Dr. Gerald Berke at UCLA Medical Center, who had developed a surgery with an 85% success rate that involved cutting and rewiring the nerves connecting the brain to vocal cords.
Despite the 15% risk of his voice not improving or worsening, and a recovery period where the voice would be completely gone for 3.5 months while nerves regenerated, Adams scheduled the surgery. The recovery period was wretched, with him choking on nearly everything he tried to swallow for months afterward. He could only whisper since his vocal cords and brain weren't communicating with each other.
Three and a half months after surgery, right on schedule, his first words emerged-weak and breathy, but actual speech. Over time, his voice steadily improved, and he ended up with a far more functional voice than he'd ever had before. While aesthetically not perfect, functionally his voice became perfect. He escaped his prison cell of silence, which motivated him to write this book-partly to help others with unsolvable problems realize they might just be bad at estimating odds.
Глава 10
The Happiness Formula: Control Your Schedule, Control Your Life
The only reasonable life goal is maximizing happiness. Having control over your schedule is the most important factor-a person with flexible hours and average resources will be happier than a rich person without schedule flexibility. Parents understand this, as children remove almost all schedule flexibility despite having other blessings.
Happiness depends more on direction than position-we feel happy when things are trending positive. That's why having hobbies or sports that allow continual improvement (like tennis or golf) creates happiness chemicals. When choosing careers, select ones offering paths of continual improvement.
Imagination is crucial-pessimism is often failure of imagination. Simply daydreaming about better futures creates real happiness chemicals today. Happiness is your natural state when you're healthy, have schedule flexibility, and expect good things ahead.
Your mood is approximately 80% determined by physical factors (exercise, diet, sleep) and only 20% by circumstances. Having a comfortable routine also prevents decision fatigue and the unhappiness that comes from constantly evaluating options.
Barry Schwartz's research shows that too many options make people unhappy, as choosing any path leaves you doubting if another might have been better. Routines provide comfort by eliminating this decision fatigue. Adams finds great comfort knowing exactly where he'll be and what he'll do at specific times-even years in advance. His mornings follow precise patterns, eliminating wasted mental energy on decisions.
The happiness formula: eat right, exercise, get enough sleep, imagine an incredible future, work toward schedule flexibility, do things you can improve at, help others (after helping yourself), and reduce decisions to routine. Master these, and other components of happiness will follow naturally.
Глава 11
The Math of Success: Making Luck Find You
You can't directly control luck, but you can improve your odds by choosing better games to play. The challenge is accurately assessing those odds, which is harder than it seems.
When Adams played tennis weekly with a friend for seven years, his friend beat him every time despite Adams' improving skills. Eventually Adams realized his friend wasn't just playing tennis-he was doing math. While Adams attempted low-percentage shots like hitting down the line while on the run (which feels easier than it is), his friend consistently played high-percentage shots and goaded Adams into risky ones. Only when Adams learned to see tennis as math rather than magic did he start winning half their matches.
This principle applies broadly: persistent failure in business or personal life often stems from missing mathematical patterns, not fate or karma. The future remains unpredictable, but systematically developing good-but-not-amazing skills that complement each other increases your success odds dramatically.
Adams believes all success ultimately traces back to luck. Whether it's Steve Jobs meeting Steve Wozniak or Bill Gates having access to computers, our personalities, perseverance, risk tolerance, ambition, and intelligence are products of chance-our genes and life experiences. But this doesn't mean you shouldn't try.
His success model looks roughly like this: Focus first on diet to gain energy, then exercise to further improve energy, which makes you more productive, creative, positive, and resilient. Once your personal energy is optimized, success requires luck. While you can't control luck directly, you can improve your odds by learning multiple skills, controlling your ego to compete in less crowded fields, and staying in the game long enough for luck to find you.
Think of yourself as a moist robot-if you control the inputs, you can determine the outcomes. Look for patterns in every part of life and find scientific backing for them. Most importantly, understand that goals are for losers and systems are for winners. People with good luck often have systems that allow luck to find them.
And always remember that failure is your friend-it's the raw material of success. Invite it in, learn from it, and don't let it leave until you pick its pocket. That's a system.
