
Born from Stanford's six-year research, "Built to Last" reveals what makes visionary companies endure. Its concept of "Big Hairy Audacious Goals" transformed how leaders think. Even critics like Kahneman can't deny its impact - from boardrooms to churches, it's the blueprint for lasting greatness.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
What separates truly exceptional companies from merely successful ones? It's not charismatic leadership or brilliant product ideas, but something far more fundamental. "Built to Last" reveals that visionary companies like 3M, Disney, and IBM achieved enduring greatness through organizational architecture rather than individual brilliance. These companies outperformed their competitors by 15 times over 50+ years not because they had better initial ideas or more charismatic founders, but because they built self-sustaining institutions that could thrive across generations. Hewlett-Packard began with no specific product in mind - just a vague notion of making "electronic things." Walmart evolved gradually from a single franchise store. Sony's founders simply wanted to create "an ideal factory" where engineers could enjoy their work. The true visionaries weren't product geniuses but organizational architects who created systems that would continue producing excellence long after they were gone. They built clocks rather than merely telling time.
Разбейте ключевые идеи Built to Last на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Built to Last быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Built to Last через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

Получите резюме книги «Built to Last» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.