
Discover how strategic gift-giving transforms business relationships in "Giftology." When Waterford ironically launched a "Giftology collection" with logos (exactly what Ruhlin advises against), it proved his philosophy's impact. Why do UBS, Chicago Cubs, and Caesar's Palace follow his counterintuitive approach? The ROI might surprise you.
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Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Have you ever noticed how some gifts leave a lasting impression while others are quickly forgotten? In a world where everyone is fighting for attention, John Ruhlin discovered something counterintuitive: strategic generosity creates an unbeatable competitive advantage. What began as a college knife-selling side hustle evolved into a philosophy that's now used by organizations like the Chicago Cubs, Wells Fargo, and countless executives to break through to impossible-to-reach decision makers. The beauty lies in its simplicity - thoughtful giving creates genuine connections that transcend transactional relationships. When done right, strategic gifting doesn't just feel good; it generates measurable returns that far exceed the investment. This isn't about manipulation or bribery - it's about honoring relationships in ways that resonate deeply and personally.
Разбейте ключевые идеи Giftology на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Giftology быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Giftology через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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