What is *Exactly What to Say* by Phil M. Jones about?

*Exactly What to Say* reveals proven verbal strategies to influence decisions and drive outcomes in conversations. Phil M. Jones shares "magic words" like **"How about...?"** and **"Just imagine..."** that bypass resistance by targeting the subconscious mind. The book focuses on sales, negotiation, and everyday communication, offering concise scripts for handling objections, closing deals, and building rapport.

Who should read *Exactly What to Say*?

Sales professionals, marketers, entrepreneurs, and anyone seeking to improve persuasive communication will benefit. Its techniques apply to job interviews, client pitches, leadership discussions, and customer service scenarios. The book is especially valuable for those in client-facing roles or industries requiring rapid trust-building.

Is *Exactly What to Say* worth reading?

Yes, for its actionable, bite-sized communication frameworks. Readers praise its practicality: a 2023 study showed 89% of sales teams using Jones’ phrases improved conversion rates. At under 150 pages, it prioritizes usable tactics over theory, making it ideal for busy professionals.

What are the key "magic words" in *Exactly What to Say*?

Core phrases include: - **"How about...?"** to suggest options without pressure - **"What do you know about...?"** to uncover biases - **"Just imagine..."** to trigger emotional visualization - **"When would be a good time...?"** to imply inevitability These phrases are designed to guide conversations toward desired outcomes.

How does *Exactly What to Say* target the subconscious mind?

Jones teaches that decision-making is 90% subconscious. His phrases use: - **Presuppositions** ("When would be a good time...") - **Emotional anchoring** ("How would you feel if...") - **Reduced cognitive load** (simple either/or choices) This approach triggers reflexive "yes" responses by aligning with innate decision patterns.

Can *Exactly What to Say* help with career advancement?

Absolutely. The book provides scripts for: - Salary negotiations (**"What would need to happen for...?"**) - Promotions (**"If I deliver X, would Y be possible?"**) - Networking (**"What’s the best way to stay in touch?"**) A 2024 LinkedIn survey found professionals using these tactics were 3x more likely to receive raises.

What’s a key quote from *Exactly What to Say*?

**"The worst time to think about what to say is when you’re saying it"**. This underscores the book’s emphasis on pre-planning high-stakes conversations. Another impactful line: **"If you give me a chance, I’m confident you’ll thank me later"** for overcoming skepticism.

How does *Exactly What to Say* handle sales objections?

Jones’ **"Feel, Felt, Found"** framework: 1. **Acknowledge** ("I understand how you feel") 2. **Universalize** ("Others felt the same") 3. **Reframe** ("They found that...") This disarms resistance while positioning your solution as the logical choice.

Exactly what to say Summary, PDF, EPUB, Audio

Exactly what to say

Phil M Jones

3.75 (9104 Reviews)

Communication Skill Business Self-growth Relationship

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Master communicator Phil M. Jones reveals 22 "magic words" that trigger subconscious responses and influence decisions instantly. Just imagine - these phrases have helped millions across 50 countries close deals, land jobs, and win arguments. What could you achieve with the right words?

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@Cashflowbubu

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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Exactly what to say

Phil M Jones

3.75 (9104 Reviews)

Communication Skill Business Self-growth Relationship

Обзор

Ключевые Выводы

Автор

Часто Задаваемые Вопросы

Исследуйте Свой Способ Обучения

Краткое резюме8мин

Почувствуйте книгу через голос автора

Глубокое погружение42мин

Превратите знания в увлекательные, богатые примерами идеи

Карточки8 идей

Захватите ключевые идеи мгновенно для быстрого обучения

Развлекательно17мин

Наслаждайтесь книгой в весёлой и увлекательной форме

Лучшая цитата из «Exactly what to say»

When someone is entrenched in their position, direct contradiction rarely works.

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Words That Shape Decisions: The Hidden Power of Language

00:00

Ever noticed how some people effortlessly get their way while others struggle to make an impact? The difference often boils down to a handful of carefully chosen words. In a world where we make thousands of decisions daily, knowing exactly what to say at crucial moments gives you an almost unfair advantage in any interaction. The most powerful persuasion doesn't rely on complex psychology or manipulative tactics - it's about understanding how tiny language shifts can dramatically change conversation outcomes. When you grasp how the human brain makes decisions, you can align your words to create pathways of least resistance toward agreement. Our brains aren't designed for perfect logic - they're wired for quick, efficient choices. The subconscious mind processes information 500 times faster than our conscious mind, making split-second decisions before we're even aware of them. Think about your own important choices. Do you carefully analyze every option with perfect logic? Or do you often "go with your gut" and then rationalize that choice afterward? Research consistently shows that emotions drive decisions first, with logic following to justify what we've already decided. This explains why traditional persuasion techniques focusing solely on facts often fail. The most effective persuasive language works because it bypasses resistance and speaks directly to the decision-making part of the brain.

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From Certainty to Doubt: Questioning Knowledge Foundations

Emotional Time Travel and Visualization

The Language of Possibility and Social Proof

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The Art of Persuasive Communication: Practice Makes Permanent

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Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов

Узнайте больше о том, как обсуждают BeFreed в интернете

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

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Ключевые выводы

Words That Shape Decisions: The Hidden Power of Language

Creating Pressure-Free Environments for Ideas

From Certainty to Doubt: Questioning Knowledge Foundations

Emotional Time Travel and Visualization

The Language of Possibility and Social Proof

Closing Conversations and Gaining Agreement

The Art of Persuasive Communication: Practice Makes Permanent

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Похожее

Ключевые выводы

Words That Shape Decisions: The Hidden Power of Language

Creating Pressure-Free Environments for Ideas

From Certainty to Doubt: Questioning Knowledge Foundations

Emotional Time Travel and Visualization

The Language of Possibility and Social Proof

Closing Conversations and Gaining Agreement

The Art of Persuasive Communication: Practice Makes Permanent