
In "Say What They Can't Unhear," Thinkers50 honoree Tamsen Webster reveals nine principles that transform resistance into receptivity. Named a must-read by change management leaders, this guide shows why aligning with people's identities - not just their logic - creates the lasting change others can't ignore.
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Picture a community meeting about school funding spiraling into chaos-accusations flying, tempers flaring, political battle lines drawn. Then a veteran teacher stands up. She doesn't defend the proposal or attack opponents. Instead, she asks a simple question: "Don't we all want quality education and equal opportunities for our kids?" The room goes silent. That shift, from hostile division to shared values, illustrates what happens when a message resonates so deeply it becomes impossible to unhear. This is the transformative power Tamsen Webster unlocks-not through manipulation or clever wordplay, but by understanding the hidden architecture of human decision-making. Drawing from her unique background directing theater, leading marketing at Harvard Medical School, and executive producing TEDx Cambridge, Webster reveals why some ideas stick while others evaporate. Her approach has helped organizations raise millions and shift entrenched perceptions, all by respecting one fundamental truth: lasting change happens when your message aligns with what people already want and believe.
Разбейте ключевые идеи Say What They Can't Unhear на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Say What They Can't Unhear быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Say What They Can't Unhear через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

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