
How a plastic card revolutionized global commerce: "Electronic Value Exchange" reveals VISA's transformation from fraud-plagued BankAmericard to Dee Hock's visionary payment empire. Discover the hidden technological battles that created the system powering $10 trillion annually in your pocket.
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You're standing in a bustling market in Bangkok. No local currency, no common language, yet you hand over a small plastic card and walk away with mangoes and street food. The vendor doesn't question whether your bank in Chicago will actually pay her. This everyday miracle-so ordinary we barely notice it-represents one of the most profound transformations in human commerce. Visa now processes roughly $4.8 trillion annually, handling 2,000 transactions every second across 200 countries. This isn't just convenient; it's revolutionary. When Warren Buffett invests in Visa for the long haul, he's betting on something deeper than profits-he's investing in the invisible infrastructure that makes modern life possible. The next time you effortlessly pay for coffee in a foreign country or make an online purchase from halfway around the world, pause for a moment. You're participating in one of humanity's most complex and successful technological systems-one that fundamentally changed how money moves and how we think about value itself.
Разбейте ключевые идеи Electronic Value Exchange на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Electronic Value Exchange быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Electronic Value Exchange через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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