
In "Do Design," Alan Moore reveals why beauty is the essential ingredient in everything we create. Endorsed by Eden Project's Tim Smit as "an excellent guide to the essence of beauty," this transformative handbook has inspired creators from Aesop to Automattic to design with intention and meaning.
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In a world of mass production and disposable goods, what if beauty isn't merely decorative but fundamental to our wellbeing? Alan Moore's "Do Design" presents a radical proposition: the objects we create shape who we become. This isn't just aesthetics-it's about intention, purpose, and how we relate to our world. When astronaut Edgar Mitchell viewed Earth from space during the third lunar landing, he experienced an overwhelming spiritual connection. Our fragile blue planet, suspended in void and protected by only a paper-thin atmosphere, revealed to him a profound truth: everything-sun, moon, earth, ourselves-consists of the same atomic material. "We're all stardust," he realized, echoing ancient wisdom. This cosmic perspective mirrors what theoretical physicist Frank Wilczek asks: Is the world a work of art? Einstein's relativity and Dirac's equation are described as beautiful precisely because they reveal fundamental truths through elegant symmetry. When we recognize beauty's transformative power, we begin to see design not as superficial styling but as the foundation of everything we create. Beautiful things are prepared with love, and the act of creating something beautiful brings good into the world. This simple act makes a profound statement: life is worthwhile.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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