
In "Cure," Jo Marchant explores how our minds heal our bodies, challenging Western medicine's mind-body divide. A New York Times Bestseller that The New Scientist called "compulsory reading for all young doctors." Can your thoughts actually reverse disease?
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
A desperate mother watches her autistic son suddenly speak again after receiving a hormone during a routine medical procedure. An elderly woman leaps from her wheelchair after "spinal surgery" that involved nothing more than a small incision. These aren't miracles or frauds-they're glimpses into one of medicine's most profound mysteries: the mind's ability to heal the body. We've all heard about the placebo effect, usually dismissed as a nuisance in clinical trials or proof that someone's pain was "all in their head." But what if we've been looking at it all wrong? What if the very thing we've been trying to eliminate from medicine holds the key to better healing? Parker Beck's story captivated millions when it aired on NBC's Dateline in 1998. After years of silent withdrawal into autism, three-year-old Parker miraculously began speaking and engaging with the world following a dose of secretin, a gut hormone. Within weeks, the pharmaceutical supply vanished as desperate parents paid thousands on the black market. Yet when rigorous trials tested secretin against saline injections, both groups improved by nearly 30%-the "real" treatment performed no better than fake medicine. This pattern repeats across modern medicine with unsettling frequency. Bonnie Anderson returned to her beloved golf after vertebroplasty surgery for her fractured spine, never knowing her procedure was fake-the surgeon made an incision but injected nothing. Sleeping pills often work no better than sugar tablets. Even major surgeries sometimes fail to outperform sham procedures. The uncomfortable truth? Much of what we credit to pills and procedures may actually come from something else entirely: our expectation of healing.
Разбейте ключевые идеи Cure на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Cure быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Cure через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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