Perry Marshall author photo
Image via Викисклад, лицензия CC BY-SA 3.0.

Perry Marshall

Дата рождения: April 10, 1969 – Lincoln, Nebraska, United States

Социальные сети:

Perry Marshall is a business strategist and author focused on marketing, sales, and entrepreneurship, known for 80/20 Sales and Marketing, The Ultimate Guide to Google AdWords, and Evolution 2.0. His work helped popularize 80/20 thinking in marketing and practical pay-per-click advertising strategies for small and midsize businesses.

Биография и Путь Автора

Perry Marshall’s career has been shaped by an unusual pairing: engineer’s training and writer’s temperament. The son of a pastor, he went through a formative family crisis when his father endured a long fight with cancer and died while Marshall was still in his teens. He studied electrical engineering at the University of Nebraska, yet later recalled that English and writing came more naturally than calculus. That tension between analysis and communication became the foundation of his later work as an author, consultant, and teacher. ((https://www.perrymarshall.com/articles/perry-marshall-interview/))

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Цитаты

quote
Don’t sell harder. Market smarter
-What We Do
quote
The finite contains the infinite
-What We Do
quote
This is the e=mc^{2} of marketing
-Tactical Triangle: The Ultimate in Marketing Simplicity
quote
There is NO substitute for a great USP
-Apple vs. Samsung & the Billion Dollar USP
quote
AdWords Tigers are the last to die in the Jungle
-Google Instant Search: How does it affect you?
quote
HALF the success of your business depends on what you do with that one person, and whether you even capture him at all
-Secrets of the Hyper-Responsive Buyer
quote
Take Courage. And seize the day
-A shout-out to the 30-something street fightin' man
quote
The best way to increase your income as a salesperson is to simply stop selling to people who are going to waste your time
-80/20 Masterclass

Популярные Книги

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Top Marketing Books for Organic Growth 2026
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Top Marketing Books for Organic Growth 2026

In an era of rising ad costs, mastering organic growth is essential for sustainable business scaling. This plan is designed for marketers and entrepreneurs who want to combine strategic planning with advanced SEO and conversion systems to build a self-sustaining customer base.

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Become the World's Best Marketer
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Become the World's Best Marketer

This comprehensive path is essential for aspiring CMOs and entrepreneurs who want to master the full spectrum of modern influence. It bridges the gap between timeless human psychology and cutting-edge digital execution to create market leaders.

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The Psychology of Growth
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The Psychology of Growth

This plan is essential for entrepreneurs and marketers who want to move beyond surface-level tactics and master the science of persuasion. It provides a deep dive into how the human brain makes decisions, making it perfect for anyone looking to increase conversion rates through psychological insight.

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Lead, Grow & Market: Business Strategy Guide
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Lead, Grow & Market: Business Strategy Guide

This guide is designed for entrepreneurs and managers looking to transition from daily operations to strategic growth. It provides a comprehensive roadmap for balancing leadership, marketing, and operational scaling to build a resilient business.

5 h 16 m4 Разделы
Digital Growth: From Zero to Profitable Campaign
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Digital Growth: From Zero to Profitable Campaign

In an increasingly crowded digital landscape, mastering the transition from visibility to profitability is essential for any modern entrepreneur. This plan is designed for business owners and marketers who need a structured roadmap to master conversion psychology, paid acquisition, and automated community building.

2 h4 Разделы
Master sales and persuasion techniques
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Master sales and persuasion techniques

This comprehensive plan bridges the gap between basic selling and high-level influence by combining psychological theory with tactical execution. It is ideal for sales professionals, entrepreneurs, and leaders looking to master the art of persuasion and build predictable revenue systems.

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Master Social Media Marketing & Lead Gen
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Master Social Media Marketing & Lead Gen

This plan is essential for entrepreneurs and marketers looking to move beyond vanity metrics and generate tangible revenue from social media. It provides a comprehensive roadmap for transforming digital platforms into high-converting sales engines through data-driven strategy and storytelling.

5 h 11 m4 Разделы
The Architect of Influence
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The Architect of Influence

This plan is essential for creators and leaders who want to bridge the gap between having great ideas and building a profitable brand. It benefits anyone looking to master the psychology of persuasion, creative discipline, and digital monetization.

2 h 30 m5 Разделы

Голоса Сообщества

"Perry Marshall is a sales and marketing ninja"

Chris Guillebeau ((

"If you don’t know who Perry Marshall is—unforgivable"

Dan Kennedy ((

"Perry Marshall is a terrific writer who makes wonderful use of stories and analogies"

Brad Geddes ((

"Perry Marshall is the Gene Schwartz of the 21st century"

Brian Kurtz ((

"Perry Marshall is amazing! He became the world's leading expert in Google AdWords"

Bob Bly ((

"Perry Marshall's teaching on 80/20 was so riveting I cancelled my appointments for the afternoon"

Lance Wallnau ((

"Perry Marshall led the pack with Google AdWords back in 2006"

Clate Mask ((

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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117

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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