80/20 Sales and Marketing book cover

80/20 Sales and Marketing by Perry Marshall Summary

80/20 Sales and Marketing
Perry Marshall
4.2 (1850 Reviews)
Sales and Marketing
Entrepreneurship
Productivity
Обзор
Ключевые Выводы
Автор
Часто Задаваемые Вопросы

Overview of 80/20 Sales and Marketing

Revolutionize your business with "80/20 Sales and Marketing," the definitive guide to working less while making more. Why do top CEOs like Dan Kennedy call Perry Marshall "an honest man in a field rife with charlatans"? Discover the power curve that transforms invisible money into massive profits.

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Ключевые выводы

1

The Hidden Pattern That Controls Everything in Business

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In a crowded Las Vegas nightclub, a professional gambler named Rob taught his protege John Paul Mendocha an unforgettable lesson. Rob made a distinctive sound-racking a shotgun-that cut through the music and chaos. Some people instantly ducked or spun around, revealing street-smart awareness. Others remained oblivious, lost in their drinks and conversations. This simple test separated the alert minority from the unaware majority in seconds. Rob wasn't looking for the sharp ones-he was identifying easy marks. This moment captures something profound about sales, marketing, and life itself: everything you do separates people into responders and non-responders. The 80/20 principle reveals that this separation isn't random-it follows a mathematical pattern so powerful it appears everywhere from wealth distribution to customer behavior. Understanding this pattern transforms how you work, sell, and allocate your most precious resource: time.

2

The Exponential Truth Behind 80/20

3

Finding People Who Already Want What You Sell

4

The Five Deal-Breakers and the Power Triangle

5

Your Unique Selling Proposition and Hidden Money

6

Testing Your Way to Market Domination

7

Reclaiming Your Life Through the $1,000 Per Hour Question

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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