
In "Zombie Loyalists," Peter Shankman reveals how exceptional service creates rabid brand advocates. When Morton's delivered steak to Shankman after a simple tweet, it wasn't luck - it was strategy. What could your business achieve with an army of passionate customers?
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Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Ever notice how companies love to pat themselves on the back for "superior customer service" while you're still on hold for the third time this week? Here's the uncomfortable truth: 80% of businesses genuinely believe they're knocking it out of the park with customer care. Their customers? Only 8% agree. That's not a gap-that's a canyon. And it's exactly why most businesses will never create the kind of customer loyalty that actually matters. Real loyalty isn't about satisfaction scores or comment cards. It's about creating customers so passionate they become unpaid evangelists for your brand-what we might call Zombie Loyalists. These aren't people who merely tolerate your business; they're advocates who actively recruit others, defend you online, and choose you even when competitors offer better prices or more convenience.
Divida as ideias-chave de Zombie Loyalists em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Zombie Loyalists em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Zombie Loyalists através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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