
"Zero to One" reveals why creating something new trumps copying what works. Elon Musk and Mark Zuckerberg swear by Thiel's contrarian wisdom that monopolies - not competition - drive progress. What counterintuitive truth about innovation could transform your venture from ordinary to legendary?
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What important truth do very few people agree with you on? This provocative question opens Peter Thiel's exploration of innovation and serves as a litmus test for original thinking. Progress takes two distinct forms: horizontal (copying what works-going from 1 to n) and vertical (creating something new-going from 0 to 1). While globalization represents horizontal progress, spreading existing technologies worldwide, true innovation requires vertical thinking that creates entirely new categories. Consider how China has mastered horizontal progress by adopting technologies developed elsewhere, moving from bicycles to cars. But this model has limitations. The future depends on vertical progress-on breakthrough innovations that define tomorrow. Startup thinking isn't about following formulas but questioning assumptions. When PayPal was founded, conventional wisdom held that email payments couldn't work due to security concerns. By challenging this assumption, they created an entirely new business category. What groundbreaking assumption might you challenge today?
Divida as ideias-chave de Zero to One em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Zero to One em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Zero to One através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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