
Discover why your brain sabotages your goals. "Unstoppable Brain" reveals the habenula - your motivation's kill switch - and offers the ITERATES framework to overcome it. A 2024 INDIES Award finalist blending Indigenous wisdom with neuroscience for lasting behavioral change.
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Why do we sabotage ourselves? You've been there-swearing off sugar on Monday, face-deep in ice cream by Wednesday. Starting that morning routine, only to hit snooze for three weeks straight. We blame willpower, discipline, laziness. But what if the real culprit is a pea-sized brain structure you've never heard of? Meet the habenula: your motivation's off switch. This tiny neural gatekeeper doesn't care about your New Year's resolutions or your carefully crafted vision board. When it detects failure, it simply shuts you down. Dr. Kyra Bobinet, a Harvard-trained physician who battled her own behavioral demons, spent decades unraveling this mystery. What she discovered changes everything we thought we knew about change itself.
Divida as ideias-chave de Unstoppable Brain em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Unstoppable Brain em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Unstoppable Brain através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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