
Ever wondered why traffic jams form when no accident occurred? "Traffic" reveals the psychology behind driving behaviors that shape our roads and lives. Praised by The New York Times as "required reading for anyone applying for a driver's license," Vanderbilt's insights have revolutionized urban planning worldwide.
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Ever notice how your mild-mannered neighbor transforms into an aggressive road warrior the moment they slide behind the wheel? This isn't just your imagination-it's a documented psychological phenomenon that reveals something profound about human nature. Inside our metal cocoons, we become different people. The car creates a peculiar social environment: we're simultaneously isolated from others yet thrust into direct competition with them. Without the immediate feedback of seeing someone's face crumple when we cut them off, we feel liberated to act in ways we'd never dream of face-to-face. Our communication toolkit shrinks to horns, lights, and gestures-crude instruments compared to the nuanced expressions we rely on in normal conversation. This communication deficit breeds misunderstanding and frustration. When someone delays at a green light, we don't see a distracted human; we see an incompetent obstacle. Meanwhile, when we make the same mistake, it's because something important demanded our attention. Psychologists call this the "fundamental attribution error"-attributing others' mistakes to character flaws while excusing our own as circumstantial. The car becomes an extension of ourselves, which explains why a minor scratch can feel like a personal assault.
Divida as ideias-chave de Traffic em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Traffic em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Traffic através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

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