
In "The Wisdom of Crowds," Surowiecki reveals how collective decisions often outperform individual experts. Cited by Simon Sinek and embraced across business and tech, this counterintuitive gem shows why your next breakthrough might depend on asking everyone - not just the smartest person in the room.
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At a country fair in 1906, something extraordinary happened that would reshape our understanding of human intelligence. Francis Galton, an 85-year-old scientist who doubted ordinary people's abilities, watched as 800 fairgoers paid sixpence each to guess the weight of a fat ox. When he crunched the numbers on 787 legible guesses, he discovered something that shook him: the crowd's average guess was 1,197 pounds-just one pound off the actual weight of 1,198 pounds. This wasn't luck. It was a glimpse into a profound truth about collective intelligence. What makes groups smarter than even their smartest members? The answer lies in how individual errors cancel each other out when properly aggregated, leaving the signal intact while filtering the noise. Think of it like a massive game of telephone where, paradoxically, the message gets clearer rather than more garbled. This principle has since influenced everything from Google's search algorithms to Barack Obama's decision-making philosophy during his presidency. It's not about celebrating mediocrity or dismissing expertise-it's about recognizing that under the right conditions, collective judgment can be remarkably accurate.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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