
Discover how cathedrals and soda cans share engineering DNA in Bill Hammack's eye-opening exploration of human innovation. Endorsed by Adam Grant, this book reveals the hidden "engineering method" that built our world - no math degree required to think like a creator.
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Stand beneath the soaring stone ceiling of Paris's Sainte-Chapelle, and you're not just admiring medieval beauty - you're witnessing an engineering miracle that shouldn't exist. Four hundred tons of stone float above you, supported by pillars so slender they seem to defy gravity. Sunlight transforms into cascading waves of red, blue, and gold through towering glass walls. Here's what makes your jaw drop: the builders who created this thirteenth-century marvel couldn't do basic arithmetic. They had no standardized measurements, no scientific understanding of structural mechanics, no mathematical formulas. Yet their cathedral has stood for eight centuries while modern buildings crumble after decades. Picture the construction site rising from medieval mud and chaos. Over a hundred specialized workers - stonecutters, blacksmiths, carpenters - move with choreographed precision under one person's command: the head mason. Distinguished by his fur-trimmed robe and carrying an unmarked iron rod, this master architect enjoys substantial privileges reflecting his irreplaceable role. Yet he's likely illiterate. The entire cathedral design exists in his memory, translated through compass, straightedge, and rope into wooden templates. From these, elite masons across Europe chisel thousands of limestone blocks that will somehow form a complete, structurally sound building. This paradox reveals something profound about human creativity - we've been solving impossible problems long before we understood why our solutions worked.
Divida as ideias-chave de The Things We Make em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile The Things We Make em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente The Things We Make através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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