
Discover why money decisions are rarely about math, but psychology. Morgan Housel's bestselling masterpiece reveals how emotions shape wealth more than numbers do. Financial experts worldwide praise its storytelling approach that transforms complex concepts into "must-read" wisdom for anyone seeking financial freedom.
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Ronald Read spent his life as a janitor and gas station attendant, wearing safety pins to hold his coat together. When he died at 92, he left behind $8 million. Meanwhile, Richard Fuscone-Harvard-educated, former Merrill Lynch executive-declared bankruptcy around the same time. This isn't a fairy tale. It's a window into something we rarely admit: financial success has almost nothing to do with intelligence and everything to do with behavior. We treat money like a math problem-spreadsheets, formulas, compound interest calculators. But money decisions happen in the messy space between logic and emotion, shaped by our childhood, our generation, our fears. Germans who watched their markets collapse during World War II invest differently than Americans whose markets doubled during the same period. People who came of age during high inflation avoid bonds; those who witnessed soaring stock markets chase equities. We're not calculating machines. We're walking collections of personal history, and our money stories reflect that history more than any textbook ever could.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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