Plano de Marketing em uma Semana: A Abordagem "Configure e Esqueça" para Fazer Seu Negócio Crescer Rapidamente book cover

Plano de Marketing em uma Semana

A Abordagem "Configure e Esqueça" para Fazer Seu Negócio Crescer Rapidamente

Mark Satterfield
3.62(84 Reviews)

Visão geral de Plano de Marketing em uma Semana

Transforme seu marketing em apenas cinco dias úteis com o sistema passo a passo de Mark Satterfield. O ex-executivo da PepsiCo revela como pequenas empresas podem atrair clientes sem campanhas caras. Nomeado entre os "Melhores Livros de Plano de Marketing" por sua abordagem revolucionária de "configurar e esquecer" que desmascara os mitos tradicionais do marketing.

Temas principais em Plano de Marketing em uma Semana

  • niche specialization
  • authority marketing
  • lead magnet creation
  • relationship-based selling
  • educational content strategy

Citações de Plano de Marketing em uma Semana

  • Marketing backward is like trying to convince strangers to marry you on the first date.

  • Choosing a niche doesn't limit opportunities-it amplifies them.

  • Fear of pain is particularly powerful; we're more motivated to avoid loss than achieve gain.

  • Specialization isn't about limiting who you'll work with.

  • This isn't just about making sales easier.

Personagens de Plano de Marketing em uma Semana

  • Mark SatterfieldAuthor and former Pepsi and Kraft executive
  • Sonny AhujaPerfume business owner and case study subject

Sobre o Autor

Sobre o autor de Plano de Marketing em uma Semana

Mark Satterfield é o fundador da Gentle Rain Marketing e autor de The One Week Marketing Plan (O Plano de Marketing de Uma Semana). Ele é um renomado estrategista de marketing especializado na aquisição de clientes para consultores e pequenas empresas.

Com mais de três décadas de experiência, Satterfield ajudou profissionais em mais de 75 setores — variando de finanças a imobiliário — a expandirem seus negócios por meio de estratégias éticas e sem abordagens de vendas agressivas. Seu livro mescla estruturas de marketing práticas com implementação rápida, refletindo sua expertise em segmentação de nicho, geração de leads e sistemas automatizados de prospecção de clientes.

Uma voz de confiança no desenvolvimento de negócios, Satterfield compartilha insights práticos através de seu blog em marksatterfield.com e de sua consultoria. Sua consultoria orientou executivos em empresas da Fortune 500, como a Anthem, onde ele atuou anteriormente como Diretor de Tecnologia (CTO). Seus métodos enfatizam a eliminação de chamadas frias (cold calling) ao mesmo tempo em que alavancam o posicionamento estratégico e o marketing de conteúdo — princípios que ele refinou através de suas passagens pela Cox Automotive e Hilton Worldwide.

The One Week Marketing Plan destila as abordagens comprovadas de Satterfield em um roteiro passo a passo, endossado por profissionais em todo o mundo por seu foco no crescimento sustentável. Seu trabalho foi destaque em publicações do setor e adaptado para recursos multilíngues, consolidando sua reputação como uma autoridade de referência para soluções de marketing eficientes em termos de tempo.

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Criado por ex-alunos da Universidade de Columbia em San Francisco

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
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