
Before risking your startup dreams, Mullins' essential roadmap - used in top business schools worldwide - helps you evaluate opportunities through his proven seven-domain framework. This London Business School professor's methodology has saved countless entrepreneurs from costly mistakes while revealing hidden market opportunities others miss.
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The market domains are further subdivided into macro and micro levels. At the macro level, you need to assess the overall market attractiveness. This involves looking at factors such as market size, growth rate, and market trends. A growing market signals greater potential for a new entrant. At the micro level, you delve into specific market segments to identify niche opportunities and unmet customer needs. This targeted approach helps you pinpoint exactly who your customers are and what specific needs or problems your business can address effectively. For example, in the book, Mullins uses the case study of Ella's Kitchen, a company that successfully identified a niche in the baby food market by offering organic and healthy options that appealed to a specific segment of parents.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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