
In "The Infinite Game," Simon Sinek revolutionizes business thinking by challenging short-term winning mentality. Embraced by forward-thinking leaders worldwide, this NYT bestseller reveals why companies with "infinite mindsets" consistently outperform their quarterly-obsessed rivals. What game are you playing?
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A company collapses. Another hits record profits. A leader is celebrated, then vilified. We watch these cycles repeat endlessly, yet rarely ask: what if we're playing the wrong game entirely? What if the very idea of "winning" in business, politics, or life is a dangerous illusion? There are two types of games unfolding around us every day. Finite games have clear rules, known players, and definitive endpoints-think football or chess. Someone wins, someone loses, the buzzer sounds. Infinite games have no finish line. Players come and go, rules evolve, and the only goal is to keep playing. Business, education, marriage, politics-these are all infinite games, yet we treat them like finite contests with winners and losers. This confusion creates what we might call "existential quicksand." Companies obsess over quarterly earnings while strangling innovation. Leaders chase arbitrary rankings instead of meaningful progress. Microsoft's Zune perfectly illustrates this trap. Despite bold predictions it would "beat" the iPod, it launched with 9% market share, plummeted to 1%, then vanished. The problem wasn't timing or marketing-it was mindset. Obsessed with defeating Apple rather than advancing a vision, Microsoft developed tunnel vision, reacting instead of creating. Contrast this with Victorinox. When knife sales collapsed after 9/11, they didn't panic or slash payroll. They increased product development, expanded into new markets, and ultimately doubled revenue. They embraced transformation rather than merely surviving it. The difference? Finite-minded leaders use companies to prove their worth; infinite-minded leaders use their careers to enhance the company's lasting value.
Divida as ideias-chave de The Infinite Game em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile The Infinite Game em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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