
In "The Imperfectionists," McLean and Conn challenge traditional strategy with six dynamic mindsets for uncertain times. Based on decade-long research spanning 50 case studies, this sequel to the Amazon bestseller reveals how companies like Google and SpaceX thrive by embracing experimentation over certainty.
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In a world spinning faster by the day, the traditional five-year strategic plan has become almost laughably obsolete. Consider the cautionary tales of Blockbuster dismissing Netflix as a niche player or Kodak clinging to film despite owning early digital photography patents. The average S&P 500 company lifespan has plummeted from 61 years in 1958 to just 18 years today, with projections suggesting further decline to 12 years by 2027. Most organizations face a critical dilemma: they either ignore uncertainty (making them vulnerable to disruption) or become paralyzed by it (missing opportunities entirely). But what if there's a middle path? "The Imperfectionists" by Robert McLean and Charles Conn offers this third way - a sophisticated approach to thriving amid uncertainty through strategic experimentation and calculated risk-taking. Drawing from their extensive experience spanning McKinsey leadership, venture capital, conservation, and education, the authors present imperfectionism not as sloppy work but as a deliberate methodology for navigating environments where perfect information is impossible and waiting for certainty means missing opportunities entirely. The most successful organizations today - from Amazon's "Day 1" philosophy to Google's famous "20% time" - have abandoned rigid planning in favor of agile strategies combining clear vision with flexible execution.
Divida as ideias-chave de The Imperfectionists em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile The Imperfectionists em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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