
"The Fixer" reveals how political strategist Bradley Tusk helped Uber, FanDuel, and Tesla navigate regulatory minefields. Praised by Steven Soderbergh as "deeply funny" and "exhilarating," this insider's guide shows founders one crucial truth: disrupting an industry means mastering its politics first.
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Travis Kalanick's voice crackled through my phone with unmistakable urgency. New York's mayor had just proposed capping Uber's growth at 1% annually-a death sentence disguised as regulation. The city council historically rubber-stamped mayoral wishes 49-2. We needed 26 votes to survive. The taxi industry had spent decades building political relationships through campaign donations, and now they wanted their return on investment: our destruction. But political battles aren't won by those with the best arguments-they're won by those who understand the game. After two decades navigating government corridors, running Bloomberg's campaign, serving as Schumer's communications director, and witnessing a governor's corruption firsthand, I'd learned something crucial: established industries use politics as a weapon against innovation. A startup's advantage is intellectual-ideas and technology. The incumbent's advantage is political-lobbyists and donations designed to strangle disruption in its cradle. My career became about helping startups transform their customers into political forces powerful enough to overwhelm even the most entrenched interests. Sometimes the only way to change a broken system is to break its rules. Politics found me through pure audacity and dumb luck. Working as a cabana boy during college, I met Philadelphia Mayor Ed Rendell at the 1992 Democratic Convention-an event I attended using a borrowed carpenter's union pass. The arena sat nearly empty except for Rendell. With nothing to lose, I introduced myself. He offered me an internship, though his follow-up letter never arrived. Months later, I simply showed up at City Hall asking to see the mayor. Remarkably, he called back that same day: "When are you coming to work?" This taught me something fundamental: most people never ask for what they want because they assume the answer is no. But if you're willing to risk embarrassment, doors open that you didn't know existed.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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