
Discover how your brain rewires itself in this groundbreaking bestseller that Oliver Sacks called "remarkable and hopeful." Named the best brain book among 30,000 titles, it reveals surprising neuroplasticity stories that challenge everything you thought about your mind's limitations.
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What if everything you've been taught about your brain is wrong? For centuries, scientists believed our brains were fixed machines with parts performing specific functions that, once damaged, could never be repaired. But an extraordinary scientific revolution has turned this view upside down. Our brains aren't hardwired like computers - they're constantly rewiring themselves based on our experiences, thoughts, and actions. This concept - neuroplasticity - challenges four centuries of established science and offers hope for conditions once thought untreatable. When we learn something new, our brain physically changes. When we practice a skill, the brain areas controlling that skill expand. Even thinking about an activity can strengthen neural pathways almost as effectively as performing it. This discovery transforms our understanding of everything from stroke recovery to learning disabilities, from aging to personal growth. It reveals that many "incurable" conditions may actually be treatable, and our potential for self-improvement extends far beyond what we previously imagined. But neuroplasticity is a double-edged sword. The same mechanisms that allow positive change can also reinforce unhealthy patterns. Brain circuits that fire together wire together, meaning our worst habits can become anatomically ingrained. Understanding both positive and negative plasticity reveals the true extent of human possibilities - and challenges.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco

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