
Master trainer Elaine Biech blends psychology with practical methods in this industry-defining guide. Revered by learning professionals with a 3.91 Goodreads rating, it's transformed corporate training across sectors. What counterintuitive approach makes even the toughest teams suddenly receptive to change?
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A manufacturing plant invests $50,000 in safety training. Three months later, accident rates haven't budged. Meanwhile, a small startup spends a fraction of that amount and sees immediate behavioral change. What's the difference? Training that transforms isn't about bigger budgets or fancier presentations - it's about understanding how adults actually learn and creating conditions where knowledge becomes action. Most training fails not because the content is wrong, but because it ignores fundamental truths about how our brains process, retain, and apply new information. The gap between knowing something and doing something is where most corporate training dollars disappear, yet bridging that gap is entirely possible when we blend scientific principles with artful delivery. Adults don't learn like children. This isn't opinion - it's neuroscience. When your manager sends you to a compliance training, you're asking "Why does this matter to my work?" before the first slide loads. Children learn for tomorrow; adults learn for today. This distinction reshapes everything about effective training design.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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