
In "Targeted," Mike Smith reveals how technology revolutionized advertising, offering unprecedented consumer precision. Industry insiders praise this behind-the-scenes look at digital strategies, from real-time bidding to mobile trends. Ever wondered how companies know exactly what you want before you do?
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Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
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What if I told you that every time you load a webpage, an invisible auction happens in 200 milliseconds-one where your attention is bought and sold by companies you've never heard of? This isn't science fiction. It's the reality of modern digital advertising, a $185 billion industry that operates in the shadows of our daily internet use. When you visit your favorite news site or scroll through social media, eighteen different companies might be bidding on the privilege of showing you an ad before the page even loads. This complex digital machinery, born from the minds of a few brilliant innovators, has fundamentally reshaped how businesses reach consumers-and how we experience the internet itself.
Divida as ideias-chave de Targeted em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Targeted em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Targeted através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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