
In "Success and Luck," economist Robert Frank reveals how fortune shapes achievement despite our meritocracy myths. After surviving cardiac arrest because an ambulance happened to be nearby, Frank challenges readers: What invisible advantages propelled your success story? A provocative rethinking of who truly deserves what.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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What if your entire life hinged on a random phone call? For Robert Frank, it did. After suffering sudden cardiac death while playing tennis - an event with a 98% mortality rate - he survived only because his friend performed CPR without formal training and an ambulance happened to be nearby. While most acknowledge luck in life-or-death scenarios, many fiercely resist the notion that marketplace success depends significantly on fortune. Yet as Bill Gates once admitted about his own extraordinary success: "I had better exposure to software development at a young age than anyone in that period, all because of an incredibly lucky series of events." This tension between merit and chance forms the heart of our complex relationship with success.