
Discover why we instinctively add when subtraction is the answer. "Subtract" reveals our blind spot to removal as a solution, praised by MacArthur fellow Sendhil Mullainathan as "a great book" that transforms how environmental leaders and architects approach climate change and design.
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
When San Francisco's double-decker Embarcadero Freeway came crashing down after the 1989 earthquake, city officials faced a choice that would define their waterfront for generations. Despite fierce opposition and dire warnings of traffic chaos, they chose not to rebuild. Today, where concrete once blocked the bay, palm trees sway along bustling promenades where families gather and harbor seals bask in the sun. Housing increased by 50%, jobs grew by 15%, and the waterfront transformed into one of the city's most beloved destinations. Here's the twist: this dramatic improvement happened not through building something new, but through removing what was already there. Yet when visitors stroll along the Embarcadero today, they can't see what made it beautiful-the absence itself. This invisibility explains why subtraction remains one of our most powerful yet persistently overlooked tools for improvement.
Divida as ideias-chave de Subtract em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Subtract em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Subtract através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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