
Master the art of persuasive presentations with Kory Kogon's transformative guide, adopted by Fortune 100 companies worldwide. Featured on TODAY and endorsed by corporate giants like Deloitte, this neuroscience-backed approach turns communication anxiety into your competitive advantage. Ready to captivate any audience?
Kory Kogon, Breck England, and Julie Schmidt, authors of Presentation Advantage: How to Inform and Persuade Any Audience, are renowned leadership and communication experts affiliated with FranklinCovey, the global coaching firm behind The 7 Habits of Highly Effective People.
Kogon, FranklinCovey’s Global Productivity Practice Leader, brings executive experience from AlphaGraphics and co-authored The 5 Choices to Extraordinary Productivity and Project Management for the Unofficial Project Manager.
England, FranklinCovey’s chief writer and former Brigham Young University professor, co-wrote Stephen Covey’s The 3rd Alternative and trained professionals worldwide. Schmidt, a productivity and project management specialist, honed her expertise through Fortune 1000 client engagements at Xerox.
Their combined methodologies, grounded in FranklinCovey’s paradigm-shifting frameworks, have equipped professionals across industries to deliver impactful presentations. The Presentation Advantage distills their decades of training into actionable strategies, reflecting FranklinCovey’s legacy of transforming workplace communication.
Presentation Advantage by Kory Kogon, Breck England, and Julie Schmidt provides a framework for delivering impactful presentations using FranklinCovey’s Connect Model. It teaches how to structure purpose-driven messages, design visuals that inspire, and align body language and tone to engage distracted audiences. The book emphasizes storytelling, audience connection, and overcoming modern workplace communication challenges.
This book is ideal for professionals seeking to improve presentation skills, managers leading teams, marketers crafting persuasive pitches, and anyone with public speaking anxiety. It’s also valuable for entrepreneurs pitching ideas and remote workers aiming to master virtual presentations.
Yes—readers praise its actionable strategies for cutting through distractions and delivering memorable messages. Backed by FranklinCovey’s research, it offers practical tools for both casual conversations and formal speeches. Critics note its focus on foundational techniques, making it especially useful for intermediate presenters.
The Connect Model is the book’s core framework, focusing on three pillars: connecting with your message (clarity and relevance), yourself (authenticity), and your audience (engagement). It emphasizes simplicity, storytelling, and visual aids to create paradigm shifts in listeners’ perspectives.
The authors advise using visuals to inspire, not overwhelm. Slides should follow the Impact-Pattern-Simplicity principle: highlight key ideas with minimal text, use consistent layouts, and prioritize imagery. Avoid bullet-heavy slides, which fragment audience attention.
The book teaches techniques like breath control, audience-focused mindset shifts, and rehearsal strategies. It also advocates embracing authenticity over perfection, reducing pressure to “perform” and fostering confidence.
Yes—it addresses virtual challenges like screen fatigue and distractions, offering tips for dynamic delivery via video calls. Recommendations include optimizing lighting, using interactive polls, and shortening segments to maintain engagement.
Unlike generic advice, it integrates FranklinCovey’s productivity principles with neuroscience-backed communication strategies. The Connect Model’s holistic approach—combining message, self, and audience—distinguishes it from books focused solely on slide design or body language.
Some readers note its strategies may feel basic for advanced speakers. However, its structured approach suits those seeking a systematic method over piecemeal tips. The lack of in-depth virtual presentation examples is a minor gap.
It complements her bestselling The 5 Choices to Extraordinary Productivity, extending productivity principles to communication. Both books emphasize intentionality, prioritization, and aligning actions with goals.
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
You are your message.
Ethical presenters help people see reality as it is.
Trustworthiness matters more than slickness.
Without causing this shift, your presentation cannot drive behavior change.
Presentations aren't just formal events.
Divida as ideias-chave de Presentation Advantage em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Presentation Advantage em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Presentation Advantage através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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In today's digital landscape, the average human attention span has shrunk to just eight seconds-shorter than a goldfish's. This reality transforms effective communication from a nice-to-have skill into the ultimate professional superpower. Whether you're pitching to investors, leading a team meeting, or convincing your family about vacation plans, your ability to captivate an audience determines your impact. Warren Buffett wasn't exaggerating when he claimed that mastering public speaking could increase a person's professional value by 50 percent overnight. As communication becomes the currency of success in our knowledge economy, those who can effectively convey their message gain what Kogon, England, and Schmidt aptly call "the presentation advantage." This isn't just about formal presentations-it's about every interaction where your ideas need to resonate, where you need to win hearts and minds.