Not Born Yesterday book cover

Not Born Yesterday by Hugo Mercier Summary

Not Born Yesterday
Hugo Mercier
3.9 (443 Reviews)
Psychology
Science
Society
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of Not Born Yesterday

"Not Born Yesterday" debunks our supposed gullibility with evolutionary science. Steven Pinker calls it "fascinating and important for our time." Mercier's "open vigilance" concept explains why propaganda often fails - we're actually wired to detect deception. Think you're easily fooled? Think again.

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Principais Lições

1

The Vigilant Mind: How Humans Navigate a World of Information

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Imagine a world where every advertisement instantly convinced you, every politician's speech swayed your vote, and every conspiracy theory seemed plausible. According to cognitive scientist Hugo Mercier, we don't live in that world - and never have. Despite centuries of thinkers from Plato to modern psychologists insisting humans are fundamentally gullible, our minds are actually equipped with sophisticated mechanisms to evaluate information. This counterintuitive revelation forms the heart of Mercier's groundbreaking work "Not Born Yesterday," which challenges one of Western thought's most persistent assumptions. If humans are so easily manipulated, why haven't manipulators completely exploited this vulnerability throughout evolutionary history? The answer reveals surprising truths about how we process information and who we choose to trust.

2

The Evolution of Skepticism: Our Cognitive Defense System

3

The Plausibility Filter: Evaluating New Information

4

The Trust Equation: Expertise and Reliability

5

The Limits of Mass Persuasion

6

Navigating Trust in Complex Societies

7

Building Information Ecosystems for the Future

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
star
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star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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483

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