
Bobby Hundreds takes us inside the wild NFT revolution, where digital art sells for millions yet faces fierce skepticism. Through exclusive interviews with key players, this streetwear mogul reveals how these controversial tokens are reshaping art, community, and digital identity forever.
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In 2021, while most people were still learning to unmute themselves on Zoom, a parallel universe was exploding into existence. A digital artwork sold for $69 million. Cartoon apes were trading for the price of luxury homes. And somewhere in Los Angeles, Bobby Hundreds-a streetwear pioneer who'd spent two decades building communities around t-shirts-was watching this chaos unfold with a mixture of fascination and dread. His book arrives at the perfect moment: after the euphoria, before the dust settled. What makes it essential isn't that it answers whether NFTs are legitimate or fraudulent. It's that Hundreds refuses to choose. Instead, he offers something rarer than certainty-a map through contradiction from someone who's actually lived it. The title itself is provocative, almost trolling. But that's precisely the point. Just as Charles Manson's crimes unfairly defined the hippie movement despite its lasting contributions to environmentalism and technology, NFTs have been judged by their worst examples. Hundreds acknowledges every criticism: yes, many projects are speculative scams. Yes, ethical boundaries get trampled for profit. Yes, the Metaverse remains vastly overhyped, with billion-dollar companies sometimes serving only hundreds of users. He doesn't dispute Dan Olson's viral takedown video or dismiss the FTX collapse. Instead, he asks: what if both things are true? What if NFTs are simultaneously full of scams and genuinely revolutionary?
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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