
Former Unilever CEO Paul Polman reveals how businesses can thrive by giving more than taking. Under his leadership, Unilever's shareholder returns increased 300% while maintaining top sustainability rankings - proving that courageous companies addressing global challenges create unprecedented value for all stakeholders.
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Imagine a world where companies actively solve society's problems rather than create them. When Kraft Heinz launched a $143 billion hostile takeover bid for Unilever in 2017, something remarkable happened. Unilever's purpose-driven business model-often dismissed as idealistic-found defenders from unexpected quarters. Greenpeace offered help. Labor unions mobilized. The groundswell of support helped Unilever maintain independence, and the aftermath proved revealing: Unilever's stock yielded four times the returns of Kraft Heinz over the following years. This wasn't just a corporate battle-it represented competing visions for business itself. Net Positive introduces a revolutionary framework showing how companies can thrive by solving society's problems rather than creating them. It's not about doing less harm-it's about creating more good.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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