
In "Made You Look," neuroscientist Carmen Simon reveals how brain science can transform your ability to capture attention. Using EEG technology and a four-part framework, she teaches what truly makes people look - and remember. Ever wonder why some presentations stick while others fade?
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Ever wonder why your carefully crafted presentation gets glazed-over looks while a competitor's half-baked pitch gets enthusiastic nods? Here's the uncomfortable truth: during virtual presentations, audiences direct a mere 10-12% of their attention to you. The rest? Scattered across slides, email notifications, and that oddly compelling dust particle floating across their screen. Over 40% of your content goes completely unseen-not because it lacks value, but because you're fighting against the brain's fundamental wiring. We live in an attention economy where capturing focus has become harder than ever, yet most of us still communicate as if we're living in a world where people actually pay attention by default.
Divida as ideias-chave de Made You Look em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Made You Look em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Made You Look através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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