Lead from the Future book cover

Lead from the Future by Mark W. Johnson and Josh Suskewicz Summary

Lead from the Future
Mark W. Johnson and Josh Suskewicz
4.01 (205 Reviews)
Leadership
Business
Technology
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of Lead from the Future

In "Lead from the Future," Johnson reveals how visionary leaders like Jobs and Bezos think backwards from tomorrow. What if your greatest competitive advantage isn't planning for next quarter, but reimagining your industry a decade from now?

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Principais Lições

1

When Tomorrow Calls: Why Most Leaders Answer Too Late

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Here's a startling truth: most executives never seriously plan beyond five years. They're trapped in what might be called the "present-forward fallacy"-the belief that today's success can simply be extended into tomorrow through incremental improvements. History reveals this pattern everywhere. Early trains looked like stagecoaches on rails. The first automobiles resembled horseless carriages. Goodyear once designed a space station shaped like a giant tire. When newspapers confronted the internet, many simply posted PDF replicas of their print editions rather than reimagining what news could become. This isn't stupidity-it's human nature colliding with organizational inertia. Our brains are wired for pattern recognition and efficiency, not radical reimagination. Yet the leaders who shape industries don't just manage the present better-they think from the future backward, creating visions so compelling that today's decisions become obvious.

2

The Cognitive Prison We Build Ourselves

3

Seeing Systems, Not Just Products

4

Vision Without Strategy Is Fantasy; Strategy Without Vision Is Futility

5

Building Your Future State: Three Portfolios That Bridge Time

6

Programming Before Executing: Why Most Transformations Fail

7

The Future Belongs to Those Who Create It

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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