
Elite mental conditioning coach Trevor Moawad reveals how "neutral thinking" transforms performance. Russell Wilson's secret weapon, this book teaches the mindset behind championship moments. What separates elite performers? Not positive thinking - but the scientifically-backed mental approach that's revolutionizing how athletes and CEOs handle pressure.
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What if everything you've been told about positive thinking is wrong? For years, we've been fed a steady diet of affirmations, vision boards, and relentless optimism-the idea that if we just believe hard enough, success will follow. But here's the uncomfortable truth: positive thinking can be just as destructive as negativity when it blinds us to reality. Trevor Moawad, the mental conditioning coach behind Russell Wilson's Super Bowl run and Nick Saban's championship dynasty, offers something far more powerful than feel-good platitudes. His approach strips away both toxic positivity and paralyzing negativity in favor of what he calls "neutral thinking"-a judgment-free mindset that acknowledges what's actually happening and focuses solely on what you can do about it. This isn't about feeling better; it's about performing better when everything is on the line.
Divida as ideias-chave de It Takes What It Takes em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile It Takes What It Takes em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente It Takes What It Takes através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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