
Forget the "creative genius" myth. "How to Fly a Horse" reveals creativity as ordinary, accessible work requiring persistence through failure. Kevin Ashton's game-changing perspective has inspired innovators worldwide. What if your next breakthrough is simply waiting for your patient, determined effort?
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A forged letter from 1815 claimed Mozart composed entire symphonies in his head, effortlessly transcribing perfect music onto paper. We want to believe this story-that creativity is a gift bestowed on the chosen few, arriving in magical flashes of inspiration. But here's what actually happened: Mozart worked obsessively, revised constantly, and needed his instruments to compose. He struggled. He erased. He rewrote. The myth persists because it's comforting to believe that if we're not geniuses, we're simply not creative. This convenient fiction lets us off the hook. The word "creativity" didn't even exist until 1926, when philosopher Alfred North Whitehead coined it to describe something mystical and rare. Meanwhile, the reality tells a different story entirely. A twelve-year-old enslaved boy named Edmond Albius solved a problem that had stumped botanists for centuries. Using a bamboo toothpick, he figured out how to hand-pollinate vanilla orchids-a technique still used worldwide today. His innovation wasn't born from genius but from careful observation and experimentation. What makes Edmond unusual isn't that he created something-it's that history actually remembered his name. Most creators remain invisible, their contributions absorbed into the fabric of progress without acknowledgment. The numbers don't lie. The U.S. Patent Office took 130 years to grant its first million patents but only 8 years for its sixth million. Copyright registrations exploded from 5,600 in 1870 to over 600,000 by 1991. Scientific papers increased tenfold between 1955 and 2005. When we actually start counting creators, they're everywhere-nearly as many Americans received first patents in 2011 as attended a typical NASCAR race. This isn't a story about rare genius. It's a story about human nature itself. Lewis Terman tried to prove otherwise in 1921 with his "Genetic Studies of Genius," tracking over 1,500 California children identified as gifted by IQ tests. His "Termites," as they were called, should have changed the world. Instead, many found ordinary jobs. Meanwhile, the kids Terman rejected-William Shockley and Luis Alvarez among them-went on to win Nobel Prizes. Genius doesn't predict creative ability because it isn't required for creation.
Divida as ideias-chave de How to Fly a Horse em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile How to Fly a Horse em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente How to Fly a Horse através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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