
Rumelt's masterpiece exposes why most "strategies" are just fluff. Beloved by tech leaders like Keith Teare for its actionable framework, this book reveals why focus beats ambition. What separates Apple's success from DEC's collapse? The kernel of good strategy awaits.
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When Steve Jobs returned to Apple in 1997, the company stood two months from bankruptcy. What would you do facing imminent collapse? Most leaders would have launched desperate initiatives in every direction, chasing any revenue source possible. Jobs did the opposite. He slashed Apple's fifteen desktop models down to just two, eliminated peripherals entirely, and cut inventory by 80%. This wasn't visionary genius-it was ruthlessly basic business sense. Yet it shocked observers precisely because coherent strategy had become so rare. The real revelation wasn't what Jobs did, but that he did anything deliberate at all. Most organizations mistake frantic activity for strategy, confusing motion with direction. True strategy begins not with ambition but with brutal honesty about the challenge you face, followed by a focused plan that channels all effort toward overcoming that specific obstacle.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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