
In "Friend of a Friend," David Burkus shatters networking myths with groundbreaking research: 83% of successful job transitions come through weak ties, not close friends. Endorsed by business leaders, this paradigm-shifting guide reveals why your acquaintances - not your inner circle - hold the keys to career transformation.
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
What if the most important career move you could make isn't climbing higher-but connecting sideways? In 1999, Adam Rifkin was just another struggling engineer when he sent a cold email to Graham Spencer, who had just pocketed $6.7 billion from selling Excite.com. Against all odds, Spencer replied. Why? Five years earlier, they'd collaborated on a punk rock webpage-a seemingly trivial connection that changed Rifkin's trajectory forever. This moment captures what network science has proven: success isn't about who you know, but about understanding the invisible web connecting everyone. Your career, your opportunities, even your happiness-all are shaped by forces you can't see but can learn to navigate. Here's something that feels wrong but turns out to be true: the people who will most change your life are probably not your closest friends. When sociologist Mark Granovetter studied job searches in the 1970s, he discovered something startling-over 55% of people found opportunities through acquaintances they saw only "occasionally," while fewer than 17% came from frequent contacts. Your best friends, despite caring deeply, live in the same information bubble you do. Consider how Lorenzo Fertitta and Dana White transformed the UFC. After reconnecting at a wedding years after high school, they combined White's fighter knowledge with Fertitta's casino connections to turn what Newsweek called "the worst brand in the United States" into a $4 billion empire. Their partnership succeeded precisely because years apart had given them access to different worlds.
Divida as ideias-chave de Friend of a Friend em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Friend of a Friend em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Friend of a Friend através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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