
Discover how to genuinely influence others in "Enchantment" by Apple's former chief evangelist. Beyond manipulation, Kawasaki reveals the art of building trust and delight - a strategy praised by business leaders for transforming customers into passionate believers. What makes some ideas irresistibly contagious?
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Imagine walking into a room and immediately captivating everyone's attention-not through manipulation or power plays, but through authentic connection. This is enchantment: the art of creating voluntary, enduring change in hearts, minds, and actions. Guy Kawasaki discovered this transformative power in 1983 when he first encountered the revolutionary Macintosh computer. The experience was so profound it sparked his 25-year exploration into what makes people fall in love with products, ideas, and organizations. Unlike manipulation, which seeks one-sided advantage, enchantment creates mutual benefit and lasting relationships. It's why Richard Branson credits these principles for Virgin's exceptional customer service and why organizations with limited resources achieve outsized impact. In a world where even groundbreaking innovations fail without proper support, the ability to transform skeptics into believers isn't just useful-it's essential. But how do we create this magic? What turns casual interest into devoted advocacy?
Divida as ideias-chave de Enchantment em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Enchantment em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Enchantment através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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