
In "Dollars and Sense," behavioral economist Dan Ariely reveals why we're terrible with money. Featured in The New York Times, this mind-bending guide uses humor to expose our irrational financial decisions. Ever wonder why pain-free spending leads to empty wallets? Your psychological blind spots await.
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You find a crisp $100 bill in your jacket pocket. Suddenly, you're planning a fancy dinner out - something you'd never do with your regular paycheck. Same money, different treatment. Why? Because when it comes to money, we're all a bit irrational. We save four dollars on coffee, then carelessly gamble away two hundred at a casino. We refuse to replace a lost theater ticket but happily buy one after losing cash. These aren't random quirks - they're predictable patterns in how our minds mishandle money. Understanding these patterns isn't just intellectually interesting; it's financially crucial. The invisible forces shaping our spending decisions cost us thousands annually, and recognizing them is the first step toward making better choices.
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Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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