
In "Deviate," neuroscientist Beau Lotto reveals why your brain doesn't see reality - it creates it. Endorsed by Pixar creatives and Harvard scholars, this mind-bending journey explains "dressgate" and transforms uncertainty into innovation. What if your perception is your greatest untapped resource?
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Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
What if I told you that 90% of what you're seeing right now isn't coming from your eyes? That the world you perceive is less like a photograph and more like a hallucination your brain agrees to believe? This isn't philosophical musing-it's neuroscience. When that infamous dress broke the internet in 2015, dividing people into warring camps of blue/black versus white/gold, it wasn't just a quirky viral moment. It was a crack in the facade of objective reality. Friends and family saw completely different colors in the same image, which felt deeply unsettling because color seems so undeniably real. Yet this viral sensation revealed something profound: your brain doesn't show you reality. It constructs a useful fiction based on your past, and that fiction is what you call "seeing." Only about 10% of visual information comes from your eyes-the rest is your brain filling in gaps, making predictions, and creating meaning from meaningless light particles. This isn't a bug in human perception; it's the feature that made us the most adaptable species on Earth.
Divida as ideias-chave de Deviate em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Deviate em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Deviate através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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