CRM at the Speed of Light by Paul Greenberg Summary
Overview of CRM at the Speed of Light
The "bible" of CRM that revolutionized how businesses connect with customers. Paul Greenberg's masterpiece earned him a spot in the CRM Hall of Fame by transforming customer strategies from mere technology into essential business philosophy. What competitive advantage are you missing?
Similar books to CRM at the Speed of Light
Sinta o livro através da voz do autor
Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
Principais Lições
The Customer Revolution: Power Shift in Business
In today's hyperconnected world, a seismic power shift has occurred. Customers, not companies, now control the business conversation. This transformation didn't happen overnight-it evolved from the 1950s-60s when manufacturers were "gods" creating standardized products for mass consumption, to today's era where the social customer reigns supreme. The internet democratized product information, e-commerce revolutionized shopping, and social media amplified customer voices. Now, Generation C (for "connected") wields unprecedented influence through six defining characteristics: they're Content-hungry, Connected with peers, Creative with ideas, Collaborative with companies, Contextual in their thinking, and Communicative about their experiences. When customers can broadcast opinions through blogs (120,000 new ones daily) and social networks, businesses must adapt or perish. As NBC's Beth Comstock acknowledged: "If consumers are in control, they're going to figure out how they want to watch. We have to find the right solution." This isn't just a technological shift-it's a fundamental realignment of business-customer relationships where engagement and collaboration have replaced the old model of companies dictating terms. What does this mean for you? Your voice matters more than ever. Companies that ignore customer feedback face swift backlash, while those embracing collaboration thrive. The question isn't whether businesses should adapt, but how quickly they can transform.
Beyond Transactions: The Social CRM Revolution
The Experience Economy: Why Feeling Matters
Workplace Transformation: Meeting New Expectations
Co-Creation: The Customer as Partner
From Service to Community: The Power of Engagement
The Future: Authentic Engagement in a Social World
Modo Resumo Rápido - Leia ou ouça o resumo de CRM at the Speed of Light em 9 minutos
Divida as ideias-chave de CRM at the Speed of Light em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Modo Cartão Flash - Top 7 Insights de CRM at the Speed of Light em Resumo
Destile CRM at the Speed of Light em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.
Modo Divertido - Lições de CRM at the Speed of Light Contadas em Histórias de 23 Min
Experimente CRM at the Speed of Light através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Modo Personalizar - Leia ou ouça o resumo de CRM at the Speed of Light em 0 minutos
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Criado por ex-alunos da Universidade de Columbia em San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Obtenha o resumo de CRM at the Speed of Light como PDF ou EPUB gratuito. Imprima ou leia offline a qualquer momento.