
Bernard Marr's "Big Data in Practice" reveals how 45 top companies transform raw data into extraordinary results. From retail to government, these real-world case studies showcase why data analytics isn't just changing business - it's revolutionizing how we understand our increasingly digitized world.
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Transforme conhecimento em insights envolventes e ricos em exemplos
Capture ideias-chave em um instante para aprendizado rápido
Aproveite o livro de uma forma divertida e envolvente
What if I told you that in the time it takes to read this sentence, humanity has generated more data than existed in the entire world just a few decades ago? We're living through a transformation so profound that it makes the Industrial Revolution look like a dress rehearsal. Every swipe on your phone, every purchase you make, every step your fitness tracker counts - all of it feeds into an invisible ocean of information that's reshaping how decisions get made, how businesses operate, and how our world functions. This isn't some distant future scenario. Right now, as you read these words, algorithms are predicting what you'll buy next week, doctors are diagnosing diseases by mining millions of patient records, and conservationists are saving endangered species by analyzing satellite imagery from space. The companies and organizations that have figured out how to navigate this data deluge aren't just succeeding - they're rewriting the rules of their industries entirely. From supermarket aisles to particle accelerators, from streaming services to jet engines, from hospital records to endangered species, we're witnessing a fundamental transformation in how problems get solved and value gets created.
Divida as ideias-chave de Big Data em pontos fáceis de entender para compreender como equipes inovadoras criam, colaboram e crescem.
Destile Big Data em dicas de memória rápidas que destacam os princípios-chave de franqueza, trabalho em equipe e resiliência criativa.

Experimente Big Data através de narrativas vívidas que transformam lições de inovação em momentos que você lembrará e aplicará.
Pergunte qualquer coisa, escolha a voz e co-crie insights que realmente ressoem com você.

Criado por ex-alunos da Universidade de Columbia em San Francisco
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Criado por ex-alunos da Universidade de Columbia em San Francisco

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