Age of Propaganda book cover

Age of Propaganda by Anthony Pratkanis & Elliot Aronson Summary

Age of Propaganda
Anthony Pratkanis & Elliot Aronson
4.03 (879 Reviews)
Psychology
Communication skill
Politics
Visão Geral
Pontos Principais
Autor
Perguntas Frequentes

Overview of Age of Propaganda

Unmasking the invisible forces shaping your thoughts daily. "Age of Propaganda" exposes persuasion tactics used by politicians, marketers, and media. With 4.02/5 stars from 8,300+ readers, this eye-opening guide reveals why you're never as immune to manipulation as you think.

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Principais Lições

1

The Art of Influence: How Propaganda Shapes Our Daily Lives

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Ever wonder why you bought that product you didn't really need? Or why certain political messages resonate even when they defy logic? You're experiencing what social psychologists call "the age of propaganda." In our world of information overload, where the average American sees 38,000 commercials annually and political campaigns spend billions on messaging, understanding persuasion isn't just academic-it's essential for navigating daily life. This knowledge has become so valuable that marketing executives at companies like Apple and Google consider it required reading, while politicians from both sides quietly study its insights. The cultural impact extends beyond business and politics-it fundamentally changed how we understand human influence, becoming one of the most cited works in social psychology since its publication.

2

The Persuasion Saturation: More Than You Realize

3

The Psychology of Persuasion: Your Mind Under Influence

4

The Two Paths to Persuasion: Thinking vs. Feeling

5

The Power of Words: How Language Shapes Reality

6

Emotional Triggers: The Heart of Persuasion

7

Building Your Persuasion Immunity: Practical Defense Strategies

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