
Overcome self-doubt with Netflix's Chief Talent Officer-endorsed roadmap to unshakeable confidence. Julie Smith's bestseller provides practical tools to conquer your "confidence saboteurs" and build authentic self-trust. What if the key to your success isn't more skill, but finally silencing that inner critic?
Julie Smith is the acclaimed author of Coach Yourself Confident and a bestselling clinical psychologist renowned for her expertise in mental health and self-empowerment. With over two decades of experience in the NHS and private practice, Smith combines evidence-based strategies with actionable insights to help readers build confidence and resilience. Her work is grounded in cognitive-behavioral principles, reflecting her roles as a chartered member of the British Psychological Society and a registered clinician with the Health Care Professions Council.
Smith’s prior book, Why Has Nobody Told Me This Before?, became an international bestseller, translated into 20 languages and lauded for its accessible approach to mental wellness. She further amplifies her impact through her popular social media platforms, where she engages over 6 million followers with mental health education and practical tools.
A sought-after speaker, Smith has collaborated with educational institutions and organizations to promote psychological well-being. Coach Yourself Confident distills her proven methodologies into a guide praised for its clarity and transformative potential. The book has been adopted by mental health professionals and featured in major wellness publications, solidifying Smith’s reputation as a trusted voice in personal development.
Coach Yourself Confident provides actionable strategies to close the gap between capability and self-assurance, focusing on overcoming self-doubt and cultivating "humble confidence." It combines real-life research, practical exercises, and frameworks like the "self-doubt tax" to help professionals thrive in workplaces and personal growth.
This book is ideal for professionals experiencing imposter syndrome, burnout from overcompensating, or reluctance to pursue promotions. It’s particularly relevant for exhausted achievers, career changers, or anyone navigating job interviews and workplace challenges.
The "self-doubt tax" refers to the dual cost of missed opportunities and excessive effort caused by inner criticism. Julie Smith explains how this tax drains confidence through perfectionism, avoidance, or overpreparation, and offers tools to reduce its impact.
Humble confidence is the alignment of self-assurance with actual capability. Unlike arrogance, it involves recognizing strengths without exaggeration, allowing readers to advocate for themselves authentically in professional settings.
The book includes exercises to identify self-doubt triggers, reframe negative self-talk, and set realistic expectations. Activities like confidence saboteur analysis and strength-mapping help readers build resilience and navigate career transitions.
Yes, the second half focuses on professional contexts, offering strategies for leadership, promotions, and interviews. Smith tackles topics like advocating for raises, handling feedback, and balancing competence with visibility.
The book won the 2024 getAbstract International Book Award (Business Impact, Readers’ Choice), was a 2025 Business Book Awards finalist, and was longlisted for The People’s Book Prize.
With 30+ years in executive coaching, Smith integrates case studies and proven methodologies from her work with leaders at companies like Netflix. This lends credibility to her insights on confidence-building.
Yes, it provides frameworks to assess readiness for change, articulate transferable skills, and manage interview anxiety. Smith emphasizes aligning confidence with capability to pursue fulfilling roles.
While praised for practicality, some readers may find its corporate focus less relatable for non-professionals. However, its core principles on self-doubt apply broadly.
Coach Yourself Confident avoids generic affirmations, instead offering structured, evidence-based techniques rooted in workplace psychology. Its emphasis on "humble confidence" sets it apart from ego-driven approaches.
Sergio Ezama (Netflix Chief Talent Officer) endorses it: “I devoured every page of this wonderfully written book”—highlighting its blend of storytelling and actionable advice.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Confidence is "feeling powerful from the inside."
Doubt spreads just as easily...
The goal isn't maximum confidence but 'just the right amount'.
'I am good enough and I can be better'
Break down key ideas from Coach Yourself Confident into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Coach Yourself Confident into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience Coach Yourself Confident through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

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Have you ever felt that gnawing self-doubt before a big presentation? Or watched in awe as someone confidently navigates situations that would leave you paralyzed with anxiety? You're not alone. At its core, confidence isn't about pretending to have superpowers - it's simply trust in yourself, the belief that whatever life throws at you, you'll be okay. This self-trust fundamentally changes how we approach challenges, significantly improving our odds of success. Think of "The Little Blue Engine That Could" - the small engine's repeated self-affirmation "I think I can" enables it to accomplish what larger engines wouldn't attempt. This isn't just a charming tale; it illustrates how belief in our abilities genuinely increases our likelihood of succeeding. When we approach tasks with confidence, we tackle them with energy and initiative, whereas self-doubt leads to hesitation and diminished performance. Confidence creates a contagious energy that builds collective power in teams. The opposite is equally true - doubt spreads just as easily, making defeat almost inevitable when a critical mass believes they can't succeed. Building confidence follows a clear cycle: taking action provides data, learning from outcomes leads to progress, and success builds trust in one's abilities, making future action easier.