Discover why 80% of resolutions fail and how to beat the odds. Drawing from Edwin Locke's 35-year research, BJ Fogg's Tiny Habits framework, and techniques used at Google, this episode reveals the neuroscience of motivation and practical systems that outperform sheer willpower every time.

How can I set goals that actually stick instead of relying on willpower alone?








From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

Nia: Welcome to the BeFreed Podcast, where we distill the world's best sources into personalized insights you can actually use. I'm Nia, and today we're diving into something we all struggle with-setting goals that actually stick.
Jackson: I'm Jackson, and I'm excited about today's topic because it cuts through the motivational fluff. We're exploring the science behind goal setting-what actually works and what's just wishful thinking.
Nia: Exactly! And I don't know about you, but I've had my share of abandoned New Year's resolutions. So I'm ready to learn what the research really says about making goals stick.