Explore how the scarcity mindset creates a cognitive drain. Jackson and Lena discuss how 'tunnel vision' impacts IQ, focus, and long-term decision making.

Scarcity isn't just a mood; it actually changes the way our brains process the world, creating a 'tunnel vision' where we become so hyper-focused on what we lack that we literally lose the ability to see the opportunities and solutions sitting right outside that tunnel.
How to switch from scarcity to abundance mindset








The scarcity mindset is the constant feeling of not having enough time, money, or resources. According to Jackson and Lena, this state acts as a heavy background noise that changes how the brain processes information. Research indicates that living in this state of 'never enough' can result in a significant cognitive drain, potentially dropping an individual's IQ by as much as 14 points.
In psychological scarcity, tunnel vision occurs when the brain becomes hyper-focused on a single perceived lack, such as a bank balance or a deadline. Lena explains that this focus consumes so much mental memory that it prevents people from seeing solutions or opportunities outside of that immediate stressor. This narrow focus makes it difficult to process the world effectively or see the bigger picture.
The scarcity trap impacts decision making by forcing individuals to focus on surviving the next few minutes rather than planning for the future. Because scarcity causes a cognitive drain and tunnel vision, people often make choices that worsen their problems in the long run. Jackson notes that when we are stressed about time or money, we lose the capacity to plan for the next ten months.
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
